Following the remarkable success of our New Year’s “Here to Create” influencer campaign for adidas Women, we thought we’d repeat the trick.
So it was that once again using the global campaign hashtag, #heretocreate, a series of influencers showcased the latest kit drop from the adidas Women’s training collection.
Social research showed that, while the media (and a lot of women too, it has to be said), set New Year goals, there is also a massive peak in commitments to training post-Easter (something to do with a long weekend blow-out and too much chocolate, no doubt).
The levels of engagement with the inspiring campaign images have exceeded our wildest expectations and have given the newest marble kit a phenomenal sales boost.
Here is just a small selection of them …
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