Following the remarkable success of our New Year’s “Here to Create” influencer campaign for adidas Women, we thought we’d repeat the trick.
So it was that once again using the global campaign hashtag, #heretocreate, a series of influencers showcased the latest kit drop from the adidas Women’s training collection.
Social research showed that, while the media (and a lot of women too, it has to be said), set New Year goals, there is also a massive peak in commitments to training post-Easter (something to do with a long weekend blow-out and too much chocolate, no doubt).
The levels of engagement with the inspiring campaign images have exceeded our wildest expectations and have given the newest marble kit a phenomenal sales boost.
Here is just a small selection of them …
Wake Up.Kick Ass.Repeat. ???????? I bet you already have everything that you need to succeed, so what are you waiting for? ???? Don’t let fear stop you. Silence that inner critic and get to work… Why you? Why not! I am #heretocreate MOTIVATION ❤️ Cos ladies, if I can do it, then so can you! #adidaswomen @adidasuk
Just wanted to give you guys a #BestMe update. In 10 days, I have honestly gone from feeling so frustrated with my physical & mental progress to feeling like a whole new woman. Just by making some simple and effective tweaks to my training and nutrition I truly feel like I am getting back to my best. And it turn it gave me the confidence to rock this super cute @adidasuk crop top & leggings, that I wouldn’t have felt too comfortable in a few weeks back. I put it down to nourishing my body, moderating my portions and becoming in tune with my hunger cues. I also put it down to consistency in the gym, smashing my workouts and in turn already noticing progress in my strength & fitness. And this is only the beginning….in the coming weeks & months I am #heretocreate my best self. My fittest self. My strongest self. My happiest self. If you’re looking for the same then come and do this with me! I’ll be sharing the changes I’ve made & little tips and tricks that I believe can help you to feel your best. Already so excited to have so many of you on board! The support you guys give is like nothing else I have experienced, so let’s support each other on this journey. ???????? #heretocreate #bestme #transformation #fitnessjourney #strong #fit #happy #ad #adidas
I have sent out an email last week to my subscribers pretty muxh in tears telling them how before my trip here to Abidjan I was mentally exhausted and confused as to what my purpose in life and ultimately via my work was…. . . . .Not that things have gotten much more clearer on all fronts but I would say that a breath of fresh air and no active thinking helps. My soul has reminded me that I was already doing what I was meant to..create, inspire, and SERVE YOU. Use my own experience to inspire YOU to live your life the way you want to….feeling WELL inside and out. . .And How?! Well the universe shall be telling me soon;-) for now let’s create a world we d be proud to live in. . .A BETTER WORLD STARTS WITH A BETTER YOU❤❤❤❤ . .#heretocreate #movement #wellness #feelgoodinsideout #adidasuk #adidas
When I started my role as an @adidas global ambassador I was asked what my ultimate goal is. The answer? I am #heretocreate an army of strong women. Women who look after their bodies because they love them. Women who want to better themselves. Women who support each other. Women who empower each other. Women who lift each other up. Women who radiate good vibes ✌???? I want YOU to join this army and to help me spread positivity. Let’s do this ???????? Wearing @adidasuk ???? Photo: @jonpaynephoto ???? #girlgains #strongzvd #strongsquad
||FRIDAY FOCUS ▪️|| In the words of the wonderful @catmeffan ????GOALS BEFORE SCROLLS ???? ????????FOCUS before you get into weekend mode ????????PRIORITISE your goals over social media & all the other things that lead us to procrastinate. We’re all so guilty of wasting such valuable precious time ⏰ on things that perhaps don’t serve us as well as they could – myself included ???????? . So with that I’m posting this, then putting my phone away to allow me to focus on my goals. If you’d like to come hit your fitness goals with me in class ???????? You can find me @equinox today 12.30pm for Tabata! . After that I’m excited to hit the rocks once again with dream team @movewithtara @misscharholmes @maxwilko @theclimbinghangarlondon ⛰⛰⛰ Happy Friday team! . Wearing: the siiiiiick new @adidasuk marble kit ????@adrienne_ldn #tonewhatyouown #Friday #focus
||▪️HERE TO CREATE▪️|| I’m #heretocreate the best possible YOU! Day in, day out the people around me inspire me, lift me & help me to the best possible version of myself. I’m here to give that back to those around me. Together, we build each other to be our best possible self ????????????Wearing hot new @adidasuk Marble Kit #tonewhatyouown #adidaswomen #sp
Create the things you wish existed. Feeling super excited about some upcoming projects and events and getting creative again! ????Happy hump day although not really the same kind of hump because of the 4 day week, more like a very small hiccup. Wearing @adidasuk #heretocreate #pilates #holisitichealth #yoga #mindandbody
I’m #HereToCreate a balance between strength ⭐️ flexibility ⭐️ and skill ⭐️ – I used to be all about how-many-kilos-can-I-pick-up-off-the-floor… now I’m about so much more. The training you’re most likely to stick to is the training you love, so quit asking what burns the most calories or “tones your muscles” the quickest, ask yourself what you enjoy ???????? – Wearing new marble print by @adidasuk, available now. Shot by the amazing @jonoblackham #movewithTara #sp
\ T H E • B O X • J U M P // #heretocreate EXPLOSIONS with @adidasuk this #humpday in their gorgeous new marble kit ✔️ So girls and boys… if you’re after that tightly toned tooshy this summer then jump squats are a GREAT exercise for you!!… ????????glute toning ????????weight loss ????????improves balance ????????helps mobility ???? x @jonoblackham #adidasuk #jumpsquat #boxjump #plyometric #fitness #fitnessmodel #training #bootybuilder #squat #buttbuilding #squatting #hiit #exercise #sp