Challenged to come up with something that would generate national news for a camera, we were scratching our heads a bit.
Then the grand plan was cooked up to make the Sony Cybershot RX100III the talk of the town.
So we sent three of our favourite journalists – from GQ, Wired and PA – out to Mexico with renowned street photographer Antonio Olmos to learn about street snapping during the Day of the Dead.
So far, so humdrum.
But then we pulled the real trick of the whole gig as we’ve been selling in Antonio’s shots of the whole experience to land some awesome national coverage …
With plenty more in the pipeline, it’s been a cracking day in the land of Hope&Glory.