/
/
The Sony team has been at it again … this time celebrating the Day of the Dead with a Sony RX 100 III
guardian
4th November 2014

The Sony team has been at it again … this time celebrating the Day of the Dead with a Sony RX 100 III

Challenged to come up with something that would generate national news for a camera, we were scratching our heads a bit.

Then the grand plan was cooked up to make the Sony Cybershot RX100III the talk of the town.

So we sent three of our favourite journalists – from GQ, Wired and PA – out to Mexico with renowned street photographer Antonio Olmos to learn about street snapping during the Day of the Dead.

So far, so humdrum.

But then we pulled the real trick of the whole gig as we’ve been selling in Antonio’s shots of the whole experience to land some awesome national coverage …

First up, the lead story In Pictures on The Guardian’s homepage (as above, captured for posterity), with this story. Then it made the Independent with messaging that was more than a little spot on.

And we’ve done the same with the rest, scooping the Daily Mail, Daily Mirror and HuffPo Pics of the Day (twice).

Alongside a Pocket-Lint headline we couldn’t have written better ourselves, a write-up on PB , Amateur Photographer and belters on Digital Spy and AskMen.

With plenty more in the pipeline, it’s been a cracking day in the land of Hope&Glory.

Mixquic's Day of the Dead

Mixquic's Day of the Dead

Mixquic's Day of the Dead

Mixquic's Day of the Dead

Day of the Dead

Day of the Dead

Day of the Dead

Mixquic's Day of the Dead

o2crafty
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
coh
To help launch Company of Heroes 3 on console, the SEGA team set SAS: Who Dares Wins star Jay Morton one final mission ...
vmo2
We've been transforming a playground in Islington into a technology-enabled interactive experience designed to combine kids’ love of outdoor play with their passions for music, tech and gaming …
pigeons
We’ve been working with SEGA to launch their new World War Two video game, Company of Heroes 3 by offering homing pigeon deliveries (of course)

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.