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The IKEA team has had a lot of fun this week, releasing a certain meatballs recipe that has sent fans around the world crazy
meatballs
21st April 2020

The IKEA team has had a lot of fun this week, releasing a certain meatballs recipe that has sent fans around the world crazy

To help raise a smile and encourage people to get creative in the home during lockdown, IKEA released a delicious Swedish meatballs recipe this week.

Revealing in six very simple steps how fans can have a go creating their own version of the iconic dish at home, the recipe was brought to life in typical IKEA fashion: through an instruction manual.

The news follows a series of announcements from IKEA around how itโ€™s supporting the community through covid-19, including the reopening of some of its Swedish Food Markets so key workers have access to essential items, and the repurposing of Wembley and Gateshead car parks into drive-through testing centres for NHS staff.

Itโ€™s fair to say we had a hunch that media would love the recipe, but we didnโ€™t anticipate quite how muchโ€ฆ

After extensive coverage in the UK across most national and consumer press, the story went global.

With over 130 pieces of coverage to date and more rolling in, a few highlights include FP of the Daily Star, Evening Standard, Buzzfeed, Daily Mail, The Times, CNN and Fox News. Along with a tonne of pieces elsewhere.

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It's our second World Record in as many years as this time we helped secure the "longest unboxing live stream" title for The Pokรฉmon Company International
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We've been celebrating the first shot at silverware Newcastle United FC have had in over 50 years with Greggs
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Weโ€™ve partnered with The Football Association to celebrate that special first match experienceโ€ฆ

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