The O2 team has been helping people place a big tick on their bucket lists … by taking them to their very first gig.
There’s nothing better than going to a gig and soaking up the atmosphere with your mates… but for a surprising amount of people, this experience is completely unfamiliar.
In fact, research showed that 8 million British adults have never been to a gig, and 16 million haven’t ventured out to a concert in a decade or more.
We wanted to show that it was for everyone.
Alongside the research, we filmed two people who’d never been to a gig before as they went on their journey to their first ever live music experience.
Tamara, 21, who has photosensitive epilepsy and was only just told by doctors that she can go to gigs, went to a Zak Abel concert at the O2 Shepherd’s Bush Empire. Debbie, 55, who always put her family first and didn’t make time for herself, went to see Britain’s Got Talent winner Tokio Myers.
The videos of Debbie and Tamara hit O2’s social channels, while the research cleaned up in the press, with coverage in The Independent, The Sun, the Daily Star, Mirror and Unilad, as well as in the Star’s print edition.
A really fun little piece of work for all concerned!