Team Argos team has hit the ground running this year, with some cracking “latte levy” news-generation …
20th January 2018

Team Argos team has hit the ground running this year, with some cracking “latte levy” news-generation …

With the proposed “latte levy” dominating the media agenda this month, the Argos team couldn’t resist a news-high jacking opportunity.

To tie in with Government’s proposed 25p tax to reduce the 2.5 billion disposable coffee cups thrown away every year, we quickly put a data request in and found that Argos had seen a huge 537 per cent surge in sales of travel mugs compared to December 2016.

What’s more, certain reusable water bottles had seen a 77 per cent increase in sales. This was attributed to the ‘Blue Planet II effect’ – with UK consumers becoming increasingly conscious of the impact of plastic waste on our environment.

The figures were packaged up with commentary from Argos and sold in far and wide off the back of the news.

As one of the first UK retailers to release stats on this hot topic, the story went down a storm with media.

Nationals including The GuardianDaily Mirrori PaperIndependent, Daily Telegraph and Daily Mail. All used Argos sales data.

What’s more, the figures were also referenced by regional and online press (including Teesside Evening Gazette, Newcastle Evening Chronicle, Stoke-on-Trent Sentinel, South Wales Evening Post, Derby Telegraphy, The Plymouth Herald, Coventry Telegraph, Wales Daily Post, Paisley Daily Express, Cambridge News, Huddersfield Daily Examiner, Manchester Evening News and Nottingham Post.)

A great start to 2018, with lots more news-generation in the pipeline.

We’ve been working our paws off on IKEA’s latest campaign, helping find pets their forever home
The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
IKEA’s been news hi-jacking towel-based outfits again … and driving some bang-on brand messages at the same time
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle

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