/
/
Sometimes campaigns are meticulously planned over months. And then sometimes, they come simply from a moment of inspiration …
ama
28th November 2015

Sometimes campaigns are meticulously planned over months. And then sometimes, they come simply from a moment of inspiration …

Sometimes it’s just a quick and clever spot which can generate the news column inches … and the team did just that this week.

Many heads turned on the red carpet this week as Harry Styles stood out from the rest of his 1D band-mates, turning up to the American Music Awards in Los Angeles on Sunday wearing a unique monochrome floral Gucci suit.

However, we spotted that you not need to fork out £3,000 and can get the same two-toned flowery outfit look for a lot less with the Alvine Kvist quilt cover and bed-set sold at our IKEA for only £20.

A quick spot of press release writing, some pics of the aforementioned wonder-product and, about twenty minutes after the spot was made, we’d banged our story out to the unsuspecting media.

What followed even took us by surprise.

The story went everywhere. The highlight of the whole thing was the Daily Mail featuring the story three times in print, including a full page of coverage on page three.

What’s more, we also secured coverage in the Daily Mirror, The SunMetro, Daily Telegraph, ComplexInstyle, Cosmopolitan, GQ, People, The Loop … plus many, many more.

Look out for the next A-lister wearing IKEA on the red carpet. Or, indeed, an IKEA red carpet. Now there’s a thought …

lick
The team has been having a heap of fun launching Lick's limited edition Heinz HTK57 - the first Ketchup-coloured paint
argos_judd
We've been celebrating fifty years of Argos and making sure the story hit the media in style
fenders
We created Fenders Unplugged with Greggs … because every artist deserves the best warm-up act
hmv
It's been a perfect harmony this week as the hmv team announced the retailer would make a return to its iconic home at 363 Oxford Street ...

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.