/
/
Seventy pieces of coverage for a battery isn’t bad as the sun shone for the IKEA team announcing the latest addition to the retailer’s range
ikeasolar
9th August 2017

Seventy pieces of coverage for a battery isn’t bad as the sun shone for the IKEA team announcing the latest addition to the retailer’s range

Earlier this month, IKEA added Solar Battery Storage to its existing solar panel offering.

Having already announced solar panels to the press, we wanted to get the news out beyond the sustainability writers and reach new sections of the papers.

Some quick investigation later and we worked out that battery storage could help customers almost completely cut their electricity bills, so we quickly packaged the story up and went out to the PF and consumer affairs press … which absolutely lapped it up, with Good Morning Britain, Daily Mail, Daily Mirror, Daily Express, Independent and Daily Telegraph covering the big news.

But we weren’t done there, as we knew that for the techies of this world, home renewable energy is a current hot topic. So a slight tweak to the pitch note and press release, and we were off again.

True to form, the tech writers loved the story, with coverage on Evening Standard, Pocket-Lint, Wired, The Verge, Trusted Reviews … and many more besides.

The coverage is still coming in, sitting at a total of over 70 pieces and visits to IKEA’s online solar calculator skyrocketed a massive 835%  in just the first day of coverage.

Result!

lick
The team has been having a heap of fun launching Lick's limited edition Heinz HTK57 - the first Ketchup-coloured paint
argos_judd
We've been celebrating fifty years of Argos and making sure the story hit the media in style
fenders
We created Fenders Unplugged with Greggs … because every artist deserves the best warm-up act
coh
To help launch Company of Heroes 3 on console, the SEGA team set SAS: Who Dares Wins star Jay Morton one final mission ...

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.