Continuing the partnership between O2 and NSPCC, Hope&Glory were tasked with building awareness and encouraging plays of the new Parents vs Kids voice activated quiz launching onto Alexa. The game highlighted the difference in knowledge between generations and aimed to close that gap by broadening the learning of both the younger and older generation through a shared pursuit.
Kicking off the project we worked with none other than former Spice Girl, Geri Horner. Geri and her daughter Bluebell were the first to play the generational knowledge challenge, marking the launch to Amazon Alexa with some pop-celebrity royalty.
Alongside the announcement release, we sold in compelling research that showed that there was a conversational chasm between generations, with 48% of parents admitting to not understanding the phrases their children use.
For round two, we worked with Television Presenter Stacey Solomon. Stacey and her son, Zachary were one of the first families to experience the new version of Parents vs Kids on tablet. We hosted a radio day with Stacey tapping into the idea that parents might not know as much as they think about children’s online activity, whilst bringing to light the real issues that families face around the online world, making this relevant to their listeners.
The project secured a haul of coverage including a DPS in The Daily Star, Metro, Independent and 450+ radio station features – all encouraging families to pit their wits against one another and get playing the game.