Food and fashion are right up there when it comes to our favourite things.
So instead of getting an Uber Eats delivered in its usual bag, we gave it a luxury Italian twist to celebrate the cinematic launch of the highly anticipated “House of Gucci” on the big screen across the country.
Teaming up with the delicious pizzeria, Zia Lucia, customers ordering from the restaurant via Uber Eats were in with the chance of an instant takeaway upgrade: receiving their food in an iconic Gucci tote bag – don’t worry, we double wrapped it.
Snapping some high fashion shots for media, we landed a tonne of coverage across the nationals and lifestyle media, including stand-out pieces on Daily Mirror, Daily Star and Hypebae, as well as a whole host of regional pick up and social chatter.
Mamma Mia!
