/
/
Is it a bird? Is it a plane? No, it’s some tiptop, super-duper coverage for the O2 Eureka! Gallery this morning
Superman
2nd December 2014

Is it a bird? Is it a plane? No, it’s some tiptop, super-duper coverage for the O2 Eureka! Gallery this morning

The O2 Eureka Gallery that we launched last week continues to pick up cracking pieces of coverage.

Today, it was all about the joys of a previously undiscovered Eureka! moment from 1977 as we went to town with Andrew Ainsworth’s original sketch – previously unseen and dug out from an attic just for the show – of Superman’s flying contraption.

This “Eureka!” moment came about after (according to legend) film makers had attempted to fire dummies from cannons and had experimented with simply throwing actors across studios to try and get a realistic flying effect for the man of steel. Then, along came Ainsworth who sketched this image of Christopher Reeve suspended from a bar in the film studio with a fan creating the effect of wing through his hair and cape.

The story certainly caught the imagination with pieces today across the Daily Telegraph, Daily Mail and The Times, along with a bunch of other onlines. Lovely stuff altogether.

vanda-1
Our first campaign for London's V&A has gone global as we showed that "if you're into it, it's in the V&A"
o2crafty
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
lenny
We've been helping Sky Arts celebrate ten years of Portrait Artist of the Year by breaking a Guinness World Record 
pride
The Pride in London team has been busy this month getting ready for Europe’s biggest event, which this year focused on allyship

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.