Introducing the Instagram Edit – an exclusive ten-day pop-up with London’s most iconic retailer, Selfridges
10th December 2019

Introducing the Instagram Edit – an exclusive ten-day pop-up with London’s most iconic retailer, Selfridges

The team have been busy launching the latest campaign for Instagram…. The Instagram Edit @theofficialselfridges.

To raise awareness of Shopping on Instagram (and to profile the small businesses who have used Instagram to build their brand) we decided to launch an exclusive 10-day pop-up with London’s most iconic retailer, Selfridges.

Located in The Designer Studio on 3, the pop-up space is open until the 15th December and features a curated edit of eight fashion, jewellery, beauty and homeware brands built on Instagram, bringing them to the UK shop floor for the first time.

Visitors to the space can experience Shopping on Instagram and get their hands on some of the best brands born on the platform (including The Frankie Shop, Ammé London and Atelier Stella). They’ll also be able to get their hands on exclusive pieces via Shopping on Instagram on the @theofficialselfridges feed or in-store.

To ensure maximum exposure and to bring the shop to life, we also took over one of Selfridges’s famous Christmas windows with a digital art installation for shoppers on Oxford Street.

After an exclusive media preview lunch and evening event hosted by Instagram’s Director of Fashion Partnerships Eva Chen, the team have secured some amazing hits across editorial and social media with highlights including pieces on Grazia Daily, Evening Standard, Glamour, Refinery29, ELLE, Cosmopolitan, Stylist and Marie Claire.

This year, we had the honour of working with The Macallan on their new collaboration with Stella and Mary McCartney
The Makers Mark team has been working with Phoebe English to bring the brand's sustainability story to life in culture
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle

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