Introducing the Instagram Edit – an exclusive ten-day pop-up with London’s most iconic retailer, Selfridges
10th December 2019

Introducing the Instagram Edit – an exclusive ten-day pop-up with London’s most iconic retailer, Selfridges

The team have been busy launching the latest campaign for Instagram…. The Instagram Edit @theofficialselfridges.

To raise awareness of Shopping on Instagram (and to profile the small businesses who have used Instagram to build their brand) we decided to launch an exclusive 10-day pop-up with London’s most iconic retailer, Selfridges.

Located in The Designer Studio on 3, the pop-up space is open until the 15th December and features a curated edit of eight fashion, jewellery, beauty and homeware brands built on Instagram, bringing them to the UK shop floor for the first time.

Visitors to the space can experience Shopping on Instagram and get their hands on some of the best brands born on the platform (including The Frankie Shop, Ammé London and Atelier Stella). They’ll also be able to get their hands on exclusive pieces via Shopping on Instagram on the @theofficialselfridges feed or in-store.

To ensure maximum exposure and to bring the shop to life, we also took over one of Selfridges’s famous Christmas windows with a digital art installation for shoppers on Oxford Street.

After an exclusive media preview lunch and evening event hosted by Instagram’s Director of Fashion Partnerships Eva Chen, the team have secured some amazing hits across editorial and social media with highlights including pieces on Grazia Daily, Evening Standard, Glamour, Refinery29, ELLE, Cosmopolitan, Stylist and Marie Claire.

The team has been having a heap of fun launching Lick's limited edition Heinz HTK57 - the first Ketchup-coloured paint
We've been flexing some summer grill skills with Le Creuset's latest content-driven social media outing
We've been celebrating fifty years of Argos and making sure the story hit the media in style
We’ve been doing a spot of beauty with a brand-relevant down-to-earth approach for Argos and Dyson’s Airwrap

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