HTC One gets a designer outfit or three to bring its fashion credentials to the fore
2nd October 2014

HTC One gets a designer outfit or three to bring its fashion credentials to the fore

Team HTC here at Hope&Glory has been mixing it with the fashionistas recently … all on behalf of our client HTC.

Possessing the most beautifully-designed smartphone on the planet (the HTC One (M8)), the natural next step seemed to be to go back to the basis of design: illustration.

Working with one of the fashion industry’s leading illustrators, Jacqueline Bissett (who works with Givenchy, Kurt Geiger, Swarovski and Harrods), we quite literally went back to the drawing board, creating a range of couture illustrations to launch the first ever illustrated lookbook for a smartphone.

Bissett put her own spin on the upcoming Autumn/Winter 2014 style, accessorising with the vibrant colours of the HTC One (M8) colour range, which has recently added two unique styles with the addition of the pink and red handsets to the three original shades.

Needless to say, released in line with the Fashion Week news agenda, the media responded with alacrity. Creative Review produced a beautiful piece, along with Telegraph Online, Wired, PSFK , Verge, TrendHunter, and a whole host of other design and trend sites.

With more in the offing, these designs won’t be going out of fashion anytime soon …

HTC Illustration-004

HTC Illustration-001

HTC Illustration-003

HTC Illustration-002

This year, we had the honour of working with The Macallan on their new collaboration with Stella and Mary McCartney
The Makers Mark team has been working with Phoebe English to bring the brand's sustainability story to life in culture
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud
Just in time for LFW the team helped Airbnb launch a night hosted by fash-pack favourites House of Sunny

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.