/
/
Hope&Glory goes travelling with some of Instagram’s biggest users … and O2
blog_images_instagram_001
26th July 2012

Hope&Glory goes travelling with some of Instagram’s biggest users … and O2

A quick report on some work that we’ve just kicked off with Hope&Glory’s social media project client, O2.

For those unfamiliar with our work with the mobile and broadband network, we seem to find ourselves working with them on calendar and seasonal social media campaigns. There might be some design in this. If there is, we’re not particularly aware of it.

Anyway, following our Christmas jollity with O2Santa and our Valentine’s shenanigans with O2Cupid, we’ve got all snap happy with a spot of summer activity.

This time swapping Twitter and YouTube to make Instagram our home for the next couple of months, we’re working with some of the mobile photo giant’s hottest snappers to run a campaign for O2 Travel, O2’s newly launched European roaming tariff.

We’ve hooked up with users including @jeera, @mikekus, @danrubin and @naomiatkinson to showcase the potential of photosharing from your break as the cost of data has plummeted.

They are heading off on trips across Europe, posting photos of their travels to #o2Travel as they go. At the same time, other users of the network can post their own favourite holiday snaps to the same hashtag to be in with a chance of winning amazing weekend breaks to Milan, Berlin and Paris, where they can try O2 Travel out for themselves.

We’re creating and posting images that tell people what they need to do on the same hashtag, taking the campaign from opinion former engagement to consumer participation pretty seamlessly.

It’s early days yet, but you can see the piccies that have so far been posted by taking a look at the #o2travel photostream. We’re pretty pleased with the success so far (particularly because this is O2’s first foray into Instagram-based social media activity).

Here’s to a long summer of photo-sharing!

And here are some lovely shared photos from our travellers so far …

Get the flash player here: http://www.adobe.com/flashplayer

suncase
To help O2 customers avoid getting "burnt" by roaming costs this summer, we created the phone accessory of the season …
euic
The team has been helping Pokémon with its annual Europe International Championships hosting 10,000 people at ExCeL
lingo-1
We've been working with "Team Lingo" on their first influencer wellness retreat and created mass-reach for the brand as a result
o2crafty
To get people talking about scams and scammers we made O2 "Crafty Beers" to get people to open up about the subject of fraud

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.