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Hold the Swedish meatballs because we created the ultimate Instagram personality test: which piece of IKEA’s iconic furniture are you?
ikea
29th March 2020

Hold the Swedish meatballs because we created the ultimate Instagram personality test: which piece of IKEA’s iconic furniture are you?

This one happened a month or so back. But we’re catching up.

During the height of social media hype about the โ€œwhich [insert culturally relevant thing here] are you?โ€ filters on Instagram stories, we spotted a spanking opportunity for a spot of newsjacking.

So, to make IKEA part of the conversation and drive talkability through social and editorial coverage, we created our own โ€˜which IKEA icon are you?โ€™ filter, enabling the public to determine which cult IKEA item embodies them best.

To accompany the filter, we created the ultimate “personality test”, revealing whether youโ€™re a total softie (like the LUDDE rug), a saucy romantic (in which case the SENSUELL pan was for you), or whether users were “strong and dependable” (just like IKEAโ€™s FRAKTA bag).

To kick things off, we worked with a host of influencers (organically) and secured a tonne of social posts, driving an incredible increase in traffic to IKEAโ€™s Instagram page. There were over 10,000 uses of the filter and the reach of our little campaign hit well over 250,000 with furnishing fans all getting involved.

Just for a spot of fun, we also packaged the whole thing up for consumer lifestyle media and bagged coverage on the likes of House BeautifulIdeal Home and TrendHunter.

To have a go yourself, simply head to @ikeaukโ€™s Instagram account, and click on their filters section.

You might not BILLY-eve the results (sorry).

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