/
/
Helping O2 mark ten years of its sponsorship of the eponymous venue turned out to be a piece of cake …
cake
18th June 2017

Helping O2 mark ten years of its sponsorship of the eponymous venue turned out to be a piece of cake …

This month saw The O2 celebrate its tenth birthday, so what better way to mark the milestone than with the most epic birthday cakes …?

That would be why we found ourselves making Ginger Bread-Sheeran, Praline Dion and JAM-iroqui.

We tasked cake artist, Lara Mason, to bake three life-size cake replicas of Ed Sheeran, Celine Dion and Jay Kay to help us launch a special week of Ten Year Gigs put on by the stars at the renowned venue.

To say she delivered is an understatement โ€ฆ the completely edible confectionery statues were made with 400 eggs, four and a half stone of butter and 23kg caster sugar and flour.

Taking 500 man hours to finish, they weighed-in at overย 15 stone each and their eerily lifelike heads were sculpted entirely out of white chocolate.

Unveiled outside of The O2 (on an unseasonably warm morning just to add to the challenge), the media were keen for a slice of the action and the coverage has been rolling in.

Covered by the likes of The Daily Star, Daily Mail, Daily Mirror, BBC Newsround, MSN, Yahoo and AOL to mention but a few. Oh, and cakes even put in an appearance on ITVโ€™s Lorraine, as well as going on to rack up over 326,000 views on aย BBC West Midlandโ€™s video.

Piece of cake!

pokemonworldrecord
It's our second World Record in as many years as this time we helped secure the "longest unboxing live stream" title for The Pokรฉmon Company International
greggs
We've been celebrating the first shot at silverware Newcastle United FC have had in over 50 years with Greggs
ai_in_wonderland
Weโ€™ve been helping launch Meta AI in the UK by hosting an immersive and buzzing creator eventโ€ฆ
djag (1)
Weโ€™ve been working with CALM to launch a series of films called โ€œThis Is Not A Drillโ€ with The British Arrows

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.