Helping O2 mark ten years of its sponsorship of the eponymous venue turned out to be a piece of cake …
18th June 2017

Helping O2 mark ten years of its sponsorship of the eponymous venue turned out to be a piece of cake …

This month saw The O2 celebrate its tenth birthday, so what better way to mark the milestone than with the most epic birthday cakes …?

That would be why we found ourselves making Ginger Bread-Sheeran, Praline Dion and JAM-iroqui.

We tasked cake artist, Lara Mason, to bake three life-size cake replicas of Ed Sheeran, Celine Dion and Jay Kay to help us launch a special week of Ten Year Gigs put on by the stars at the renowned venue.

To say she delivered is an understatement … the completely edible confectionery statues were made with 400 eggs, four and a half stone of butter and 23kg caster sugar and flour.

Taking 500 man hours to finish, they weighed-in at over 15 stone each and their eerily lifelike heads were sculpted entirely out of white chocolate.

Unveiled outside of The O2 (on an unseasonably warm morning just to add to the challenge), the media were keen for a slice of the action and the coverage has been rolling in.

Covered by the likes of The Daily Star, Daily Mail, Daily Mirror, BBC Newsround, MSN, Yahoo and AOL to mention but a few. Oh, and cakes even put in an appearance on ITV’s Lorraine, as well as going on to rack up over 326,000 views on a BBC West Midland’s video.

Piece of cake!

The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
We’ve been working with The Macallan to help the whisky brand celebrate its 200-year anniversary, launching a theatrical experience like no other…
We’ve been working with Pepsi to ensure the new Where There’s A Ball There’s A Way campaign got off to the best possible start
The team has been helping Pokémon with its annual Europe International Championships hosting 10,000 people at ExCeL

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.