We’ve been hard at it again with Barclaycard helping them rule in the media with the announcement that the London Transport Network has gone contactless.
Sometimes – most of the time – we are firm believers that a decent read on what the media’s going to be looking for from a story will win the day.
So in this case, the announcement that Barclaycard is to offer 10,000 of its awesome bPay bands to Londoners, some cracking photography of Barclaycard’s many contactless payment options in action and some hard media slog was always going to win the day.
And so it was to prove.
Our shots were used across the media, getting share of shout in general news by simply illustrating the story with branded imagery. The Evening Standard, a cracker on The Guardian, Aol, MSN, LBC … you name it and we were there with the picture of the day.
Then our bPay band pitching led to some absolute belters with stand out pieces with the Daily Mail (we couldn’t have written this one better ourselves), the Daily Telegraph, ITV, The Guardian, PocketLint, Engadget, Gizmodo, TechRadar and a host of others besides.
Another day, another haul of great coverage for another of our clients. Dusted.