/
/
Cleaning up with Barclaycard on the day that London’s transport system went contactless
bc
16th September 2014

Cleaning up with Barclaycard on the day that London’s transport system went contactless

We’ve been hard at it again with Barclaycard helping them rule in the media with the announcement that the London Transport Network has gone contactless.

Sometimes – most of the time – we are firm believers that a decent read on what the media’s going to be looking for from a story will win the day.

So in this case, the announcement that Barclaycard is to offer 10,000 of its awesome bPay bands to Londoners, some cracking photography of Barclaycard’s many contactless payment options in action and some hard media slog was always going to win the day.

And so it was to prove.

Our shots were used across the media, getting share of shout in general news by simply illustrating the story with branded imagery. The Evening Standard, a cracker on The GuardianAolMSNLBC … you name it and we were there with the picture of the day.

Then our bPay band pitching led to some absolute belters with stand out pieces with the Daily Mail (we couldn’t have written this one better ourselves), the Daily TelegraphITVThe Guardian,  PocketLintEngadgetGizmodoTechRadar and a host of others besides.

Another day, another haul of great coverage for another of our clients. Dusted.

dreamhouse-1
As Barbie-mania takes over the world we've been working with sidekick Ken to list the Dreamhouse on Airbnb …
coh
To help launch Company of Heroes 3 on console, the SEGA team set SAS: Who Dares Wins star Jay Morton one final mission ...
uber_carriage
What’s gold, pulled by horses and absolutely free for Londoners in the week leading up to King Charles' crowning? The Coronation Coach on Uber of course ...
vmo2
We've been transforming a playground in Islington into a technology-enabled interactive experience designed to combine kids’ love of outdoor play with their passions for music, tech and gaming …

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.