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Christmas has come a bit early in H&G and we appear to have moved into publishing
Xmas-Jumpers-Book-4-copy
23rd November 2012

Christmas has come a bit early in H&G and we appear to have moved into publishing

Christmas Jumpers; donโ€™t you just love โ€˜em?

Well, we do.

Thatโ€™s why, to promote our self-publishing client Blurb during their critical Christmas sales period, we decided to create a Blurb book to celebrate them.

The whole process was a breeze and completed in two weeks flat – from buying ย and shooting the jumpers (courtesy of H&G friend, photographer Ed Miller) to designing the book and getting it for sale on Blurbโ€™s site.

We even had the jumpers and book curated by the lovely Krista Madden, founder and editor of fashion blog Beauty and the Dirt.

The media sell-in has just begun, but already the Mail Online is loving our work. Clickety-click here to see.

All in all a brilliant and simple example of giving the media what they crave โ€“ timely, relevant, visual and compelling content.

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