We work with Airbnb to land coverage for some pretty special partnerships. This was one of those weeks.
To celebrate the 60th anniversary of Barbie, the Airbnb team got the opportunity to announce that Barbie has become a host on the site and has listed her iconic “Malibu Dreamhouse” on the platform.
The fantastic (but not plastic) life-size Dreamhouse is now available to book for a once-in-a-lifetime stay – and all for just $60 a night.
The house offers enthusiasts the chance to truly channel their inner Barbie and experience her signature brand of hospitality, empowerment and inclusivity.
The ocean-front home comes with its own infinity pool, a personal cinema, sports courts, space for meditation, as well as a fully-stocked kitchen. There’s also a chance to have a makeover from top stylists and to enjoy a cooking lesson with a Malibu seaside chef.
What more could you need?
As you might expect, the coverage has been pretty much wall-to-wall.
There were stand-out pieces across METRO, Daily Mail, Evening Standard, The Sun, Independent and the Daily Express. And then we landed a ton of coverage across the lifestyle titles including Refinery29, Ideal Home, ELLE, House Beautiful, House Beautiful, MyModernMet, and HELLO! Magazine.
Come on, Barbie, let’s go party!