Live events might be postponed nationwide, but this doesn’t stop the UK from dreaming of the next big concert once lockdown is lifted.
With this in mind, the StubHub team has been busy polling the UK to find the ultimate band Brits want to see reunite.
Knowing that media were desperate for lighter news we commissioned research to find the top 20 bands Brits would like to see reform, naming Oasis, One Direction, The Verve and Boyzone in the top five alongside the Swedish quartet as no.1.
Nostalgia has always been a popular topic with the media, and combined with a nationwide love for ABBA, music loving journalists put pen straight to paper to join in the conversation.
The research went down a treat landing widespread national coverage in print and online across print pieces in Daily Mail, Daily Mirror, The Sun, Daily Express (twice) and Daily Mail, as well as across multiple entertainment and regional titles. The little story even made national print in Australia and Germany!
With well over 70 pieces of coverage, it was clearly a reunion everyone wanted to talk about.