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A year in the making, we finally got to reveal IKEA’s child-designed soft toy range as they set out to do some good in the world …
ikea
30th October 2015

A year in the making, we finally got to reveal IKEA’s child-designed soft toy range as they set out to do some good in the world …

This time last year IKEA held a drawing competition with the promise that ten lucky winners across the globe would be picked to have their drawings made in to real toys that would be sold in stores worldwide.

This week we launched those toys, which are (we kid you not) a direct copy of the drawings … down to out of proportion ears, teeny legs and whimsical expressions.

When the story is this lovely, the job is simple, and the coverage has flown with the likes of MetroIndependent, ITV and The Sun running the story from a national perspective. Lifestyle sites including Buzzfeed, MSN and HuffPo have picked up the story. Trends sites including DesignTaxiBored Panda, Pulptastic, MentalFloss, PopSop and Gizmodo weighed in and covered a story that is building natural momentum with every hour that passes – this one really has gone truly global.

Children designing for children really does appear to be the way forwards … and we love it.

catalogue
We’ve been working our paws off on IKEA’s latest campaign, helping find pets their forever home
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The team has been helping Greggs turn a store in Newcastle into a full-blown rave with North East DJ legend
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IKEA’s been news hi-jacking towel-based outfits again … and driving some bang-on brand messages at the same time
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We've been having heaps of festive fun launching Greggs’ first foray into fine dining with the launch of "Bistro Greggs" in Fenwicks Newcastle

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