A certain mobile phone brand managed to jump on recent announcements with a social win taken into editorial

Fun and games with HTC last night as a certain rival announced a handset that owes much to the brand when it comes to design and styling.

Coverage for these cheeky little messages was secured across the Daily Telegraph, Daily Mirror alongside a whole host of the consumer tech sites – Shiny Shiny, NDTV, TechRadar and even AdAge rather liked the cheeky approach to announcements yesterday …

Quick and dirty idea, neatly guided into some lovely (if more than slightly simple) editorial coverage.

Happy To Congratulate #Apple on joining the world of big screens! pic.twitter.com/7nLUYAr4Nd

— HTC UK (@HTC_UK) September 9, 2014

Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6. pic.twitter.com/v45ZXebhbs

— HTC (@htc) September 9, 2014

Just in time for LFW the team helped Airbnb launch a night hosted by fash-pack favourites House of Sunny

The Courvoisier team has just pulled off one of the brand's biggest campaigns to date working with Yinka Ilori

We've been marking a certain rugby tournament taking place in France on behalf of England supporters O2

The team has been having a heap of fun launching Lick's limited edition Heinz HTK57 - the first Ketchup-coloured paint

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