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A certain mobile phone brand managed to jump on recent announcements with a social win taken into editorial
HTC-iPhone-001
10th September 2014

A certain mobile phone brand managed to jump on recent announcements with a social win taken into editorial

Fun and games with HTC last night as a certain rival announced a handset that owes much to the brand when it comes to design and styling.

Coverage for these cheeky little messages was secured across the Daily Telegraph, Daily Mirror alongside a whole host of the consumer tech sites – Shiny Shiny, NDTV, TechRadar and even AdAge rather liked the cheeky approach to announcements yesterday …

Quick and dirty idea, neatly guided into some lovely (if more than slightly simple) editorial coverage.

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