Have always loved Red Bull’s Canimation campaign.
It’s a relatively simple idea to get the brand across through all manner of social media. And basically to get lots of really interesting people to create amazing ads for the brand.
The reason that I’ve always thought that this is more interesting than your average “help us to promote ourselves by entering a competition” campaign is that they’ve managed to pull off the always-so-tough trick of attracting some enormously talented folk to enter the thing.
Getting the right talent means getting the right content which means they get great press which means that they … well, you get the picture.
Great work from the team at (I’m assuming) Pretty Green Kingdom Collective (as it turns out, my mistake) …
There’s another film if you hit the “read more” link below. I think it might be my favourite. Certainly one of the most accomplished …
