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Our “stunt of the week” nomination goes to the people behind this DHL prank …
2nd March 2014

Our “stunt of the week” nomination goes to the people behind this DHL prank …

Love this: DHL gets UPS and FedEx delivery men to advertise them …

Apparently it came from a non-DHL agency who ran an internal competition amongst their creative teams, rather than the brand itself.

Which smells more than mildly fishy, but is also a great way for the brand to use some cheek while at the same time distancing itself from any fallout …

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