Thought that this piece of work – dubbed Big Mac Mind Games – was rather a sweet spot.
It’s a wee bit like the Basketball gorilla of some considerable fame (the trick where you miss the gorilla in the ad because you’re too busy watching the basketball being thrown about).
Except in this case, a couple of tourist types ask passers-by to take their photograph before a picture of a Big Mac gets between photographer and subject and a switch of “tourist” goes unnoticed.
All to suggest that a Big Mac can be something of a distraction.
Cracking idea well executed …