/
/
Mophie wins SXSW with some phone charging Saint Bernard puppies and a cute spot of social interaction
sb
22nd March 2015

Mophie wins SXSW with some phone charging Saint Bernard puppies and a cute spot of social interaction

We are so utterly furious because we came up with this idea a week or three ago but didn’t have the client for the creative.

But thankfully someone has done it.

Top and bottom, Mophie, which makes charger packs for mobiles, enlisted a heap of Saint Bernard puppies with chargers around their necks.

During SXSW they dispatched them to come to the assistance of folk short of juice on their phones and thereby saved the day.

Simple, straightforward, social, cute. It had a spot of everything a campaignable idea needs. And has rightfully been hailed an outrageous success as a result.

Great work Mophie.

book
Last week the team at Hope&Glory wrote a book about the best lockdown creative campaigns from around the world ...
meade
This is a stunning piece of video as Alexa Meade's two dimensional dancers come to life in glorious 3D ...
fingerboard
Enter the dark world of fingerboarding and follow the dedication required to rise to the top of the game ...
trump
If you're going to watch any Trump inauguration pastiche, make it this one from the folks at Bad Lip Reading

We use cookies

Cookies help us deliver the best experience on our website. By using our website, you agree to the use of cookies. Find out how we use cookies.