Always hoped that Heineken would do more with its ads – particularly socially.
Now, following the enormously successful The Date ad of last year, they have.
The top and bottom of it is that you use the Facebook app to create a wee video-ette that invites the object of your desires on a date. Selecting from the various options (from the type of date to the reason that someone should go out with you), the app spins-up a video serenade.
And quite fun they are too … here’s mine to H&G …
What’s more, if you are the recipient of one of these little gems, you can use the app to then respond with a yay or a nay to tell your admirer whether you will be reciprocating their affections.
Lovely work.
