A cute campaign from Y&R Prague caught our eye this week.
On the hunt for art directors, the cunning Devils at the Eastern European agency decided to create spot ads by watermarking stock shots.
Working with the Dreamstime stock library, the cheeky ads were uploaded to a site where many an art director will while away many hours of their lives.
Which just goes to show that little creative insights are to be found everywhere.
Those “wish I’d thought of that moments” that the creative mind spots as the basis for something that elicits a combination of wry smile, nod of recognition and, as in this case, doff of the cap.