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adidas makes a small leap of creativity to deliver a sweet piece of brand experience
22nd July 2013

adidas makes a small leap of creativity to deliver a sweet piece of brand experience

Thought that this was a brilliantly simple idea for leveraging a celebrity association.

Take some d rose adidas trainers. The put them on a REALLY high shelf. Then give them away to people who can make the huge leap to reach them.

It’s a really cute piece of experiential that also makes for some sweet content.

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