Every now and then, a “job application” campaign is so stunningly clever that it goes viral to some degree or another. This is one of those occasions. These fellas – Australian creative team GrinterSpencer – have suffered just that fate.
Their “Creative Ransom” basically involved buying the URLs for the names of Mebourne’s top creative directors and then holding those pages “ransom” until they got a meeting.
This is their story (and it’s well worth a watch) …
