We thought that this ad, from Land Rover, showed some utterly genius creative thinking.
Give it a watch.
The script is just brilliant. Even though there isn’t a work on it.
But what is properly amazing is that the whole ad gets everything across that you need to know about the brand and the vehicle without showing a single mountain climbing scene, no hint of a 4×4 driving through muddy puddles and not the slighted suggestion of hacking through forests, fields, rivers or Arctic tundra.
Genius. We thought …