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A new addition to the Pantheon of PR tactics should be “put it in the sky and live in it” …

3rd December 2013

A new addition to the Pantheon of PR tactics should be “put it in the sky and live in it” …

To add to the Pantheon of PR tactics that includes “make it big and photograph it”, “put it in a bus and tour it regionally” and “put a fit bird in a bath and smother her in it” should be added “put it on a hydraulic lift and live in it” …

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