I happened to find myself in Starbucks today. And while I was there, I glanced over and watched “a bit of something that looked vaguely interesting on Vimeo” – over someone’s shoulder.
It turned out to be this … A film created on the Nokia N8 (the same that W+K used for their very small and very large animations). It’s a winning movie in the Nokia Short Film competition.
And it is GORGEOUS.
Time and again, when it comes to clients running campaigns that depend on open briefs and user-generated content, there is a long battle (often lost) to convince them that, if the promotion and PR is right, the content will be AMAZING.
Next time I find myself having one of those little chats, I shall bring this out …