Magpie

The Bakerl0.0 and the thin line between playful and careless

We've collected our favourite work from across the industry in 2025 and made a book to celebrate it ... welcome to f&ckiwishidthoughtofthat

Heinz Leftover Gravy: Finally, A Condiment Designed For Eating Over The Sink

Why Runners in Guangzhou Are Flocking to a Tiny Soup Stall With a Big Swoosh