Yep, we’ve just started working with the lovely people at adidas, the worldwide performance sportswear and fashion brand.
They don’t come a great deal bigger … and they certainly don’t get better.
Anyway, we’ve kicked off work with two of their categories and have a team dedicated to their adidas running range, looking after the Boost brand and a host of other franchises as well as apparel. We also have a team dedicated to adidas women who are getting stuck into the brand’s range of fitness and work out attire.
What’s more, we get to work across the brand’s communications with an integrated brief working alongside the adidas in-house team in the London Newsroom.
That means we get the opportunity to work across their press office (as you might expect) as well as working on content across both category social feeds (with a particular focus on Facebook, Twitter and Instagram) and we’re also doing the influencer work as part of the whole campaign.
It’s an amazing addition to Hope&Glory’s sport and wellness portfolio, sitting alongside the likes of Virgin Active, Neat Nutrition, O2’s rugby work and launch brand, Fitaborate. We’re looking forward to getting really stuck in and will have plenty of great work to share before too long.