The most exciting new business win of the year? Probably
We’re absolutely chuffed to bits that we’re going to be working arguably the most iconic beer in marketing land (not to mention a mainstay of the British drinking occasion), Carlsberg.
We’ve been appointed to lead strategic planning and creative development across their brand PR and influencer work globally. We’ll lead work for the Carlsberg master-brand globally whilst also executing that brand work in the UK.
We picked up the account following a competitive pitch and we’ve been on-boarded to amp-up the brand presence for Carlsberg as it launches a new creative platform around the question of whether “the best things begin with curiosity?” (and the inevitable answer: “probably”.
The refreshed positioning heroes the fact that progress starts with a spark of curiosity and that curiosity can be lost with the pressures of modern adult life. The brand will tap into an emotionally rich role in reinvigorating curiosity amongst beer drinkers around the world.
Hope&Glory’s pitch-winning approach will focus on making customers aware of the fact that curiosity is central to everything that Carlsberg has always done, from exploring new brews to innovating for a more sustainable future, to funding some of the biggest breakthroughs in scientific endeavour.
We can’t wait to get stuck into the work now the new positioning is out in the wild.
