Bit of a result this morning as the Creative Moment Awards 2023 happened last night and the team bagged no fewer than a magnificent seven wins.
Inevitably the work for CALM with The Last Photo got the nod from the judges winning across a trio of categories including creative charity campaign, creative stunt of the year and creative earned media campaign. That made it the most-awarded single campaign of the night.
We needed to make suicide and suicide prevention a national conversation again. We created an exhibition on London’s South Bank of 50 smiling faces which, initially, had no reference to CALM. On launch day we revealed – live on This Morning – that each was the last photo of someone who later took their own lives. There were over 800 pieces of coverage delivering over 1 billion Opportunities to See through editorial coverage alone.
There was also a fantastic pair of wins for IKEA as our campaign with Shelter made its awards debut and scooped gold in both the retail / ecommerce category and a gong for most creative experiential campaign.
Creating roomsets in IKEA stores that depicted the real living conditions of those in temporary accommodation had a profound impact. There were 324 pieces of editorial coverage, the IKEA policy pages set up for the campaign received 11,300 visitors and there were over 3.5m impressions and over 32,000 engagements on LinkedIn alone.
Meantime, our work with adidas on #MerkyFC picked up creative influencer campaign of the year. The partnership between adidas and Stormzy’s #Merky Foundation will see real change in representation off the pitch in the football industry and achieved over 200 pieces of editorial coverage, including 30 pieces across national broadcast, print and online titles.
What’s more we scooped the coveted trophy as Creative Earned Media Agency of the Year at the same awards which crowned a fairly stellar night for all concerned.