Finally the rather wondrous news broke today that we’ve been appointed by the lovely people at Virgin Trains to work on all their consumer brand campaigns activity.
We’re their first consumer PR agency and are relishing the task – as there is an immense amount there to get our teeth stuck into.
Ours is a brief for a three-year programme supporting all areas of the proactive consumer press office: Virgin Trains’ travel and lifestyle media programme, local initiatives in the various regions they serve, as well as contributing to the corporate-to-consumer communications and sustainability activities. Alongside press office activity, we will also be creating campaigns to leverage strategic partnerships and marketing activities.
It’s a wondrous brief and has a healthy dose of all our favourite PR opportunities.