We win a lot of awards as anyone that knows us knows. But we’ve never quite managed to bring home Campaign magazine’s Agency of the Year. We’ve bagged a bronze and we’ve nabbed a silver in the past, but haven’t been awarded the top spot.
All of that changed this week as we were named the finest PR agency in the land according to the (pretty esteemed) panel of judges. So we’re pretty proud that we’ve finally tipped it and won the top prize at, arguably, the most influential awards show.
As Campaign themselves said …
PR Agency of the Year 2023: Hope&Glory
The Gold winner in this Campaign UK Agency of the Year Awards category is Hope&Glory.
At the end of 2023, Hope&Glory was the most-awarded agency of the year and the most-awarded agency of the last four years, according to PRWeek. But for all its accolades, it refuses to rest on its (considerable) laurels and maintains its ambitious aim of hoping to be the most Admired UK Agency.
It has a lot to be admired for already: half of its team started as interns and there are now three former intern board directors who have grown through the business. Internships are all paid at London Living wage and are nine months long. The agency spends £2,000 per head on training and development, plus a ‘creative mentorships’ initiative sees mentees paired with members of the creative team for six months to develop their craft skills.
As for its product: its hysterical trolling of Balenciaga’s £695 towel skirt with an IKEA dupe saw 200 posts about the campaign across TikTok, viewed over 50 million times, generating over three million engagements and boasting a reach in excess of 32 million across the network.
And a cheeky partnership with Fenwick to create “Bistro-Greggs” – a day-to-evening fine-dining experience featuring Greggs dishes given the Gallic treatment and served to evening diners over the course of a month generated over 350 pieces of editorial, including over 30 pieces of national coverage, reaching over 80% of the UK adult population within just a seven-day period.
Judges’ comments:
“Massive respect for a very clever, focused and creative PR agency which values great ideas, looks after its people incredibly well and delivers great results for clients.”
