We are beyond excited to report that Hope&Glory has won the retained consumer brand work for American Airlines, which officially kicks off this month. As a result of the competitive pitch process we’ve become their first retained UK consumer agency.
American Airlines is a true pioneer of the skies, having started life back in 1930. It was also the first US carrier to launch Premium Economy in Europe. It has recently ramped-up its range of premium services to help customers feel like Hollywood royalty from the moment their journey starts.
And that’s where we come in …
We’re going to be working alongside the company’s in-house PR & marketing teams, to help deliver a hardworking press office, complemented by creative brand work to amplify its strategic partnerships with the film and entertainment industries. That includes work with BAFTA and the BFI on their sponsorship activity.
The company has a brilliant story to tell and we’re raring to go.