Some absolutely wonderful news to share as the team at Hope&Glory are very proud to be able to announce that we’ve just kicked-off work with the lovely team at travel group eDreams ODIGEO.
The masterbrand, although little known in the UK, is actually one of the largest ecommerce groups in Europe (they and Ocado vie for the top spot on a monthly basis).
Two of the jewels in the eDreams ODIGEO crown are their UK brands, Opodo (the first UK online travel agent) and eDreams (a massive brand in Iberia, less known in these parts).
We’re working with the two brands in the UK market.
For Opodo, helping the brand to find its voice and to ensure that it’s share of shout in the UK media – both in the travel pages and outside them – reflects its scale in the market as a whole.
Meantime, we’re working alongside the team at eDreams to establish their presence in the UK media and create stories that drive awareness and association amongst British travellers.
A combination of hard-working press office and news generation activity with campaigns to follow in the new year, we’re loving getting stuck into a couple of fabulous brands in a category that we really enjoy bringing some Hope&Glory sparkle to.
