We rocked-up to the PRCA National Awards 2023 with high hopes and the eternally low expectations (you have to take the rough with the smooth in the awards game) and nine campaigns on an assortment of shortlists.
We left with four trophies – including the Best in Show / Campaign of the Year award – and two high commendations and were the most-awarded agency of the night against what was stiff competition and some truly brilliant campaigns.
Once again, though, our pro-bono work with CALM on The Last Photo bagged a tonne of silverware and some more paperweights for the reception shelves.
It picked up Campaign of the Year, marking the second time in two years that we’ve bagged that particular trophy (Bumble’s Cyberflashing campaign was last year’s winner), as well as awards for Best Planning, Research and Strategy.
The work also picked up trophies in Best Consumer Campaign and Best Media Relations.
And not to blow our own trumpet or anything (alright, maybe to do that just a little bit), our work with IKEA and Shelter on their Real-life Roomsets picked up high commendations in both Best Consumer Campaign and Best Media Relations – which means that we made it a double-double on the night.
And while you’re reading this, we’d also love you to read this piece about why the CALM work is particularly important to us as an agency team and who the real heroes of this particular piece of work are in our view – because without the partner agencies involved, the team who worked on it pro-bono and the families involved it wouldn’t have happened. And for its impact (rather than the awards) that would have been a major loss.
