We’re going to be seeing a whole lot clearer following our latest client win as we’ve been selected to work with the wonderful people at Vision Express.
The account remit encompasses work on the brand’s retail offer, product range in glasses and sunglasses, their expertise as eyecare professionals and the customer-centric benefits they offer that differentiate the retailer in the market – from health plans to protection for your precious specs.
Now that it’s part of the EssilorLuxotica group, our brief will also include broadening the relevance of the “Joy in Vision”’” proposition as well as delivering creative comms to support some of the world’s best loved designer ranges, as well as supporting store openings and helping the brand define and deliver purpose-driven comms across the 550-strong retail estate.
It’s the latest major retailer to join our roster and means that we now work across Sainsbury’s, Greggs, IKEA, Virgin Media O2 and hmv across the Great British high street. We really couldn’t ask for a better addition to the clients that we get to work on.