We’re more than a little made up here in Hope&Glory towers as news has broken of our winning The Royal Mint PR business.
We found out just last week that a combined team from Hope&Glory PR and our friends and relations in Lansons have been awarded The Royal Mint’s integrated corporate, consumer and stakeholder relations brief.
The two of us will share the brief, with our lot responsible for driving the brand’s overall strategic communications and consumer brand activation and the Lansons team responsible for corporate and stakeholder communications.
The Royal Mint said they wanted fresh thinking and a new approach that would bring the story of The Royal Mint’s heritage, people and craftsmanship to life – which is exactly what we appear to have presented to them.
They play a unique role in daily life both at home and abroad and it’s a cracking story to be able to tell to consumers and the business’ stakeholders alike. After all, The Royal Mint has a role in all our lives and has a spellbinding story to tell.
They combine traditional, heritage skills with cutting edge manufacturing, a product which is part of our cultural identity that we all use on a daily basis, they’re a British export success story and a shining example of engineering prowess.
So who wouldn’t be excited about the prospect of supporting their communications?”
It really is one of the crown jewel briefs in the PR industry and we’re looking forward to getting stuck in …