More news from the land of Hope&Glory as we heard just a couple of days ago that we’ve been fortunate enough to pick up the awesome outdoor brand that is Regatta – a foray into fashion for the team that has bags and bags of experience (with the likes of Nike, adidas, Umbro and Hi Tec amongst others) under its belt.
We’re going to be helping Regatta with their biggest ever summer activation as we try and get more people in the UK to try some “everyday adventure” and get out exploring more (or to wear Regatta if they’re not sedentary London PR types and are already hard at it on the adventure front).
We’re also going to be supporting the brand presence at some of the best outdoor events in the UK.
We will be hitting the road through a series of experiential activities at festivals including Kendal Calling, Bristol Balloon Fiesta and Worthing Birdman … all in a bid to reinforce its solid brand community.
