Lovely news just in that we’ve been fortunate enough to scoop an integrated consumer, social, corporate and CSR brief from the lovely, lovely people at Virgin Active.
We are going to be working with the folks at Headland, who pitched alongside us.
There are some cracking campaigns in the pipeline to get their approach to activeness out there and to make sure that everyone understands what makes Virgin Active different.
Alongside a hard-working press office to make sure there’s a steady drumbeat of great coverage. Oh … and we will be supporting their social media team to bring the brand to life on those channels.
Some great work from the team to get this one. We’re more than made up …
