Some terribly exciting news from these parts.
We’re properly made up to be able to announce we’re backing a new social and digital marketing consultancy, OneFifty, which launched this week.
Their mission is to be the “architects of what comes next” by helping brands use data and behavioural modelling to develop strategies for, and drive more purposeful interactions with, the people who matter.
They’ve started with clients including O2 and Virgin Active (amongst others) onboard. so are off to a flying start.
The brand-spanking new agency is founded by Alex Pearmain and Katie Buckett.
Alex was the first Head of Social Media at O2, where he showed that not only was it possible, but desirable, for major organisations to implement social media at scale, across relevant functions.
Katie, meantime, is a digital brand communications expert, with experience working agency and client-side for global and UK organisations, having started out at Vauxhall.
Between them, they’ve bags of experience running digital and social teams across a number of sectors, from consumer technology to professional services.
Do take a look when you have a sec. And if you want to know more, drop us a line.