You’re hired! We worked with Trainline to help young adults land a new job by launching The Interview Store at London Waterloo Station
The one-stop-shop was designed to reduce the costs and stress of the interview process, following research that found over half of Gen-Z are finding it difficult to get on the career ladder.
What’s more, the average cost of securing a new role has hit over £100 due to four-out-of-five candidates feeling pressure to buy new clothes – even during a cost of living crisis.
The Interview Store was open for three days at the UK’s busiest train station, where visitors chose some free gear from a range of pre-loved outfits featuring household brands, as well as being given a discount to subsidise their train travel to their next interview.
Career coach Alice Stapleton was on hand for one-to-one sessions, providing valuable advice on how to tackle tricky questions and overcome fears of a scary interviewer.
The story more than got the job done with media, leading to six national articles across print and online, including the Daily Mirror, Daily Express, Daily Star, and Metro.
A range of influencers, such as Cameron Smith, Sophie Sadler, and Matt Brady, also amplified the activity across TikTok and Instagram, encouraging their followers to head down and take advantage of the offering.
Celebrations all around – now it’s time for a promotion!