We’ve been working with Trainline and sustainable fashion label RÆBURN to create Track-Suits inspired by railway graphics …
We’ve been working with Trainline to help them land a sustainability message and getting more people to be proud to take the train.
We launched the campaign with “Better Days” – a brand new track and animated music video from the one and only Craig David – that encouraged people to travel by train, which is 60% more sustainable on average than travelling by car
We then followed-up with a PR and social campaign coined “Track-Suits” – you’ll see what we did there.
Partnering with sustainable fashion label RÆBURN, we created an homage to the wonderfully graphic train seat designs across the UK.
Once complete we put our capsule collection on sale for the public, acting as a symbol of pride for travelling by train. We sold them via global conservation and wildlife organisation The WWF, with all proceeds going to the charity.
The Track-Suits burst onto the news pages with a full page in The Sun, showing Diversity’s Perri Kiely – one of a handful of influencers who rocked the garb – wearing it with pride.
Others soon got in on the action with stunners across The Sun, Daily Star, Daily Express, JOE, The Independent and scores of others.
Young Filly, Chunkz, Abi Clarke, Going Green Media and the delightful Francis Bougeois all rocked the look, meaning this travelled to the top of our social feeds too.
It’s been a fun ride so far. Where to next?