We’ve been up to no good again … creating ValenVines with O2 and a couple of celebs

Well, kinda.

Anyway, to spread the love this Valentine’s Day with the charming Matt Johnson and delightful Louise Thompson who spent a happy day with us creating ValenVines messages for those requesting them of O2 on Twitter.

Well over 350 messages later, we wrapped, with a lot of people made a little happier by our favourite mobile brand … The social campaign delivered over 950 messages using @o2 and the #bedesired hashtag. And those 4 million impressions and just over 1 million reach. Not a bad result.

Oh … and there were some cute prices from the Daily Mail and Daily Mirror, who picked up on the campaign. Nice work …