We’ve been supporting IMG with the Champions Tennis event at the Royal Albert Hall, with some of the world’s greatest players to sold-out crowds
Champions Tennis sees players who have held the World No. 1 ranking, reached a Grand Slam singles final or been a singles player in a victorious Davis Cup team, compete in a mixture of team and individual events in both singles and doubles.
Across the four days, some of the biggest legends of the game took to the stage, including British star and US Open champion Emma Raducanu.
Over the last six months we’ve run a campaign to support tickets sales in the lead up to the event and then were on hand across four-days to support with player interviews, host a global press conference with Emma and ensure the content received as much coverage as possible.
We didn’t disappoint, with over 220 pieces of coverage from the event itself, including a front page in the Daily Telegraph and more than 150 pieces in the lead up to the event, with a total of 420 pieces of coverage across the campaign.
Pretty much every single national online and print title covered the event, as did over 25 influencers and celebrities who attended creating a wave of social media reach and engagement for the event.